Head of sales
Location: Ribe HQ, Denmark (with regular international travel)
Reports To: Troels Johansson, Chief Marketing Officer
WoodUpp is rapidly becoming a leading global design brand, trusted by architects and designers across Europe, Africa, Australia, and North America. We create premium products like our iconic Akupanels, CREATE accessories, and Aluwood outdoor panels that help professionals design spaces people genuinely enjoy.
Having established a strong direct-to-consumer presence, we’re now investing in our next growth phase: building a structured B2B sales organization. Your mission as our Head of Sales is clear—create the environment, processes, and culture that enable local sales teams around the globe to consistently achieve their goals.
If you’re experienced in leading and coaching successful B2B sales teams, skilled in developing practical and effective sales systems, and motivated by influencing global brand expansion, this could be your next big opportunity.
Your Mission
As Head of Sales, you will collaborate directly with our CMO and local market managers to build and optimize our global sales capabilities. Your role is to establish effective structures and processes that drive accountability, clarity, and consistent performance across international markets.
You will shape our global B2B sales strategy, from market segmentation and customer targeting to sales team enablement. You’ll equip local teams through effective onboarding, clear sales playbooks, ongoing training, and proactive coaching.
Additionally, you’ll take full ownership of our sales operations, ensuring our HubSpot CRM and automated processes are streamlined and transparent. Your collaboration with marketing will be crucial, ensuring seamless lead handoffs, accountability, and high conversion rates.
Key Responsibilities
Your responsibilities are focused on empowering sales teams to succeed:
- Develop and implement a clear global B2B sales strategy, including customer segmentation and targeting.
- Create practical playbooks and training resources that help sales teams perform effectively.
- Manage and optimize our CRM system (HubSpot), automation, pipeline processes, and reporting.
- Lead regular performance reviews, coach sales teams proactively, and foster a culture of continuous improvement.
- Coordinate closely with marketing to ensure timely, high-quality lead flow and effective follow-up.
Provide direct support for strategic projects and key trade show events to ensure impactful representation.
What You Bring
You are a proven sales leader with a track record of developing high-performing B2B teams. You quickly build trust and understand the needs of customers (bonus points for previous experience with architects, designers, specifiers and contractors, but not a requirement).
You have expertise in managing CRM systems, pipeline reviews, forecasting, and leveraging sales automation tools effectively. You communicate fluently in English, are comfortable engaging with diverse global teams, and are ready to travel regularly to support international markets.
Your innovative approach and tech-savvy mindset help you continuously identify new opportunities to enhance sales effectiveness and performance through new technologies.
Why This Role Matters
This role isn’t about directly hitting sales quotas—it’s about creating the environment and systems that enable consistent, high-performance sales globally. Your influence will shape how WoodUpp builds and maintains successful, lasting professional relationships, directly impacting our continued global expansion and success.
Why Join WoodUpp?
WoodUpp is rapidly establishing itself as a globally respected design brand, recognized for high-quality products and exceptional customer experiences. In just six years, we’ve grown to a team of over 160 people across more than 17 countries.
You’ll join an ambitious, dynamic team with enormous growth potential ahead. Our innovative product lines are already loved by millions globally, and you’ll have a direct influence on our ongoing expansion.
Practical Details
- Start Date: Immediate availability preferred
- Location: Ribe HQ, Denmark (with flexible arrangements and regular international travel)
- Compensation: Competitive base salary plus performance-based incentives
How to Apply
Ready to shape the future of sales at a fast-growing global brand? We’d love to hear from you.
Contact Troels Johansson, CMO & Partner, at tjo@woodupp.dk to discuss your next step with WoodUpp.
Location: Ribe HQ, Denmark (with international travel)
Reports To: Troels Johansson, Chief Marketing Officer
